Privacy Policy

This Privacy Policy describes how Ease Footwear (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

The information we collect

Personal information is information or an opinion, whether true or not and whether recorded in a material form or not, about an individual who is identified or reasonably identifiable. The types of personal information we may collect about you include:

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  your name;
  
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  images of you if you share them with us;
  
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  your contact details;
  
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  your credit card or payment details (through our third-party payment processor);
  
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  information you provide to us through customer surveys;
  
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  details of products and services we have provided to you and/or that you have enquired about, and our response to you;
  
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  where you have opted into our Outbound Marketing Program Terms and Conditions or made a purchase from our Site, the details of your shopping cart and/or any products you have purchased from us;
  
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  your browser session and geo-location data, device and network information, statistics on page views and sessions, acquisition sources, search queries and/or browsing behavior;
  
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  information about your access and use of our Services, including through the use of Internet cookies, your communications with our online Services, the type of browser you are using, the type of operating system you are using and the domain name of your Internet service provider;
  
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  additional personal information that you provide to us, directly or indirectly, through your use of our Services, associated applications, associated social media platforms and/or accounts from which you permit us to collect information; and
  
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  any other personal information requested by us and/or provided by you or a third party.
  

We may collect these types of personal information directly from you or from third parties.

Collection and use of personal information

We will collect and process personal information where we have a lawful basis. This includes collecting and processing personal information based on your consent, the performance of a contract with you, and/or our legitimate interests.

We may collect, hold, use and disclose personal information for the following purposes:

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  to enable you to access and use our Services, including to enable the supply and delivery of goods purchased through our Site;
  
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  to contact and communicate with you;
  
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  for internal record keeping, administrative purposes, invoicing and billing purposes;
  
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  to provide you with location-based Services;
  
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  for analytics, market research and business development, including to operate and improve our Services, associated applications and associated social media platforms;
  
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  to run promotions, competitions and/or offer additional benefits to you;
  
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  for advertising and marketing purposes;
  
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  to call or message you for targeted marketing and feedback purposes, if you have opted into our Outbound Marketing Program Terms and Conditions;
  
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  to comply with our legal obligations and resolve any disputes; and
  
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  for any other purpose for which the information was collected.
  

If you are under the age of majority in your state or province of residence, you should not use our Services or Site. We do not knowingly collect personal information from anyone under the age of majority. If we become aware that such information has been collected, we will take steps to remove it.

Handling of personal information

Your personal information will:

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  be processed securely and protected against unauthorised or unlawful processing and against accidental loss, destruction or damage;
  
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  only be collected for the specific purposes identified in this Privacy Policy;
  
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  be kept up to date where possible and within our control; and
  
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  be retained only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.
  

To determine appropriate retention periods, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure, the purposes for processing, and applicable legal requirements.

Disclosure of personal information to third parties

We may disclose personal information to:

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  third-party service providers, including IT service providers, data storage providers, web-hosting providers, marketing or advertising providers, professional advisors, and payment systems operators;
  
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  Shopify, which powers the online store on our Site;
  
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  our employees, contractors, and related entities;
  
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  agents, business partners, sponsors, or promoters of any promotions or competitions we run;
  
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  parties involved in a transfer of our business or assets;
  
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  credit reporting agencies, courts, tribunals, and regulatory authorities where required; and
  
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  law enforcement agencies where required by law.
  

Text messaging originator opt-in data and consent will not be shared with third parties, except as required to provide messaging services.

Overseas disclosure: Some third parties may store or process personal information outside your country of residence. We take reasonable steps to ensure that overseas recipients protect personal information in a manner consistent with applicable privacy laws.

Your rights and controlling your personal information

You may have the right to:

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  request access to the personal information we hold about you;
  
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  request correction or deletion of your personal information;
  
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  request data portability;
  
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  object to processing based on legitimate interests;
  
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  request restriction of processing in certain circumstances; and
  
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  withdraw consent to marketing communications at any time.
  

If you receive personal information from third parties, we will protect it in accordance with this Privacy Policy.

Storage and security

We are committed to ensuring that personal information is secure. We use appropriate physical, electronic, and managerial safeguards to protect personal information from misuse, interference, loss, and unauthorised access or disclosure.

However, transmission of information over the Internet is at your own risk, and we cannot guarantee absolute security.

Cookies and web beacons

We may use cookies and similar technologies to improve user experience, analyse usage, and support advertising and retargeting campaigns. You can control cookies through your browser settings, though blocking cookies may limit access to some features of our Services.

We may also use web beacons to monitor usage and improve functionality.

We use Google Analytics to collect and process usage data in accordance with Google’s privacy practices.

Links to other websites

Our Services may contain links to third-party websites. We are not responsible for the privacy practices of those websites, which are not governed by this Privacy Policy.

Advertising and targeted advertising

We use third-party platforms such as Shopify and Google Analytics to operate our store and understand customer behavior.

You may opt out of targeted advertising through relevant platform settings and industry opt-out tools. We do not currently respond to “Do Not Track” browser signals.

How to stop receiving communications

You may unsubscribe from marketing emails using the unsubscribe link provided in communications.

You may opt out of SMS communications by replying STOP to any message.

Amendments

We may update this Privacy Policy from time to time at our discretion. Any changes will take effect once the updated Privacy Policy is made available.

SMS Marketing

By opting into Ease Footwear’s SMS marketing, you agree to receive recurring text notifications, marketing offers, and transactional messages. Message frequency may vary. Consent is not a condition of purchase.

You may opt out at any time by replying STOP. Message and data rates may apply. We are not responsible for delays or failures in message delivery to the extent permitted by law.

Contact

If you have questions about this Privacy Policy or our privacy practices, you may contact us through the communication channels provided on our Site.